Frequently Asked Questions


What is the Hy-Vee Reusable Bag Program?

This reusable bag program makes it easy for customers to support their community and environment by buying durable, red “My Heart” reusable shopping bags for $2.50. A portion of each purchase goes to a local nonprofit in need. Donations from this program support groups focused on education, civic, health & wellness, hunger relief, and military/veterans organizations.


How often and how long are selections?

Every two months, a new nonprofit organization will be selected at each store. Nonprofits will benefit for two months at their selected stores when chosen as a beneficiary (January-February, March-April, May-June, July-August, September-October, November-December).


How much does a “My Heart” Reusable Bag cost?

A red “My Heart” Reusable Bag costs $2.50, with $1 of that purchase going to support a benefiting nonprofit in your community.