This reusable bag program makes it easy for customers to support their community and environment by buying durable, red "My Heart" reusable shopping bags for $2.50. A portion of each purchase goes to a local nonprofit in need. Donations from this program support groups focused on education, civic, health & wellness, hunger relief, and military/veterans organizations.
Every two months, a new nonprofit organization will be selected at each store. Nonprofits will benefit for two months at their selected stores when chosen as a beneficiary (January-February, March-April, May-June, July-August, September-October, November-December).
A red "My Heart" Reusable Bag costs $2.50, with $1 of that purchase going to support a benefiting nonprofit in your community.
We work with local food pantries and food banks to provide nourishing meals to those in need. According to Feeding America, every $1 donation allows partners to secure and distribute 10 meals to those in need. To learn more, read this article by Feeding America: https://www.feedingamerica.org/ways-to-give/faq/about-our-claims
No. If you have been selected as a two-month benefiting nonprofit at a particular store location, the $1 donation will automatically go to you upon purchase. There is no need to use the Giving Tag attached to the bag to send the $1 donation to your organization. The Giving Tag is only to redirect the $1 donation to a different nonprofit, other than the one selected for the two-month benefiting period.
Every two months, leadership at each store location chooses a local nonprofit to be the default beneficiary from the sale of the red "My Heart" Reusable Bag. This organization’s name is posted on the reusable bag rack during their two-month benefiting period.
The $2.50 red "My Heart" Reusable Bags are available at all Hy-Vee locations. Look for them at various registers and on the reusable bag rack. If you can’t find them, just ask an employee where they are. They’ll be happy to show you!
To find the Hy-Vee nearest to you, visit the store locator site. You can also purchase these bags in bulk - they make great gifts for friends, family, colleagues, and group members. Show them you care about them, the community, and the environment! For information on bulk orders, please contact us at
We will send donation checks directly to selected nonprofits earning $20 or more in the Reusable Bag Program approximately 6-8 weeks after their two-month benefiting period ends. Selected nonprofits earning less than $20 in their two-month benefiting period will be sent a donation check when the accumulated benefits reach at least $20 or at the end of the year.