“My Heart” Reusable Bag Program

Welcome to the Hy-Vee “My Heart” Reusable Bag Program! By simply making a $2.50 Reusable Bag purchase, shoppers give $1 back to a local nonprofit selected every two months by store leadership.

Real Nonprofits. Real Local Impact.

Inspiring stories from participating nonprofits that have benefited from this program.

“My Heart” Reusable Bag

Igniting the power of community.

Interfaith Outreach & Community Partners

“My Heart” Reusable Bag

Creating spaces where children thrive.

Prevent Child Abuse Iowa

Nonprofit Resource Center

All the materials and information you need to run a successful campaign.


Answers to common questions about the program.