“My Heart” Reusable Bag Program
Welcome to the Hy-Vee “My Heart” Reusable Bag Program! By simply making a $2.50 Reusable Bag purchase, shoppers give $1 back to a local nonprofit selected every two months by store leadership.
The Impact Grows On
167900
Bags Sold
167904
Donations To Date
690
Donations This Month
This real-time data is based on the program’s lifetime sales since the first Reusable Bag was sold on October 26, 2019. Last updated: 05/17/2025
Real Nonprofits. Real Local Impact.
Inspiring stories from participating nonprofits that have benefited from this program.
“My Heart” Reusable Bag
Igniting the power of community.
Interfaith Outreach & Community Partners
“My Heart” Reusable Bag
Creating spaces where children thrive.
Prevent Child Abuse Iowa
Nonprofit Resource Center
All the materials and information you need to run a successful campaign.
Questions
Answered
Answers to common questions about the program.