Content Feed / Stories Slider
Real people. Real Stories.
Donec rutrum congue leo eget malesuada. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vivamus suscipit tortor eget felis porttitor volutpat.
“My Heart” Reusable Bag
Creating spaces where children thrive.
Prevent Child Abuse Iowa
“My Heart” Reusable Bag
Creating spaces where children thrive.
Prevent Child Abuse Iowa
Content Feed / FAQ Accordion
Frequently Asked Questions
Can I submit my nonprofit to participate in this program?
Yes. Hy-Vee is committed to serving the communities in which we live and work, so if your nonprofit is 501(c)(3) certified, then visit our Submit Your Organization page to sign up to participate, or visit our website to learn more about our other community programs.
How much does a “My Heart” Reusable Bag cost?
A red “My Heart” Reusable Bag costs $2.50, with $1 of that purchase going to support a benefiting nonprofit in your community.
How do you calculate the amount of meals a $1 donation provides?
We work with local food pantries and food banks to provide nourishing meals to those in need. According to Feeding America, every $1 donation allows partners to secure and distribute 10 meals to those in need. To learn more, read this article by Feeding America: https://www.feedingamerica.org/ways-to-give/faq/about-our-claims
Content Feed / Three Column Stories
More Stories You May Like
Donec rutrum congue leo eget malesuada. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vivamus suscipit tortor eget felis porttitor volutpat.
Content Feed / Related Resources 3 Column
Related Resources
Donec rutrum congue leo eget malesuada. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vivamus suscipit tortor eget felis porttitor volutpat.
Content Feed / Program Stats, featured
Community Bag & Giving Tag Impact
177731
Bags Sold
177735
Donations To Date
Not Yet Available
Donations This Month
Content Feed / Program Stats
Impact to date
Community Bag & Giving Tag Impact
This real-time data is based on the program’s lifetime sales since the first Reusable Bag was sold on October 26, 2019. Last updated: 02/28/2026
177731
Bags Sold
177735
Donations To Date
Not Yet Available
Donations This Month
346930
Meals Provided*
4206
Non-Profits Supported
730
Hunger Orgs. Supported
5331930
Single-Use Bags Not Used*
134834
Program Donations To Date
Content Feed / Program Stat Bar
177731
Bags Sold
177735
Donations To Date
Not Yet Available
Donations This Month
Content Feed / Program Cards
Our Programs
Donec rutrum congue leo eget malesuada. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vivamus suscipit tortor eget felis porttitor volutpat. Proin eget tortor risus.
“My Heart” Reusable Bag
By simply making a $2.50 Reusable Bag purchase, shoppers give $1 back to a local nonprofit selected every two months by store leadership.
Giving Tag
Each “My Heart” Reusable Bag comes with a Giving Tag attached, providing shoppers with the option to select their own choice of a local nonprofit to receive the $1 donation from their bag purchase.
Content Feed / Related Resources Stacked
Resources for Non-Profits
Donec rutrum congue leo eget malesuada. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vivamus suscipit tortor eget felis porttitor volutpat. Sed porttitor lectus nibh. Pellentesque in ipsum id orci porta dapibus.
