"My Heart" Reusable Bag 
Download the Toolkit PDFThank you for downloading the Marketing Toolkit for the “My Heart” Reusable Bag Program!
Refer to this toolkit as you run your marketing campaign for an overview of important assets and quick links to valuable resources.
What Does This Resource Include?
To aid your success with running the Reusable Bag Program, we’ve collected helpful templates, checklists and tips within this marketing toolkit. This collection of assets is just one resource available to help you organize, promote and celebrate your important cause.
Frequently Asked Questions
How often and how long are selections?
Every two months, a new nonprofit organization will be selected at each store. Nonprofits will benefit for two months at their selected stores when chosen as a beneficiary (January-February, March-April, May-June, July-August, September-October, November-December).
Where can I buy a bag?
The $2.50 red “My Heart” Reusable Bags are available at all Hy-Vee locations. Look for them at various registers and on the reusable bag rack. If you can’t find them, just ask an employee where they are. They’ll be happy to show you!
To find the Hy-Vee nearest to you, visit the store locator site. You can also purchase these bags in bulk – they make great gifts for friends, family, colleagues, and group members. Show them you care about them, the community, and the environment! For information on bulk orders, please contact us at
hy-vee@bags4mycause.com.
How much does a “My Heart” Reusable Bag cost?
A red “My Heart” Reusable Bag costs $2.50, with $1 of that purchase going to support a benefiting nonprofit in your community.