Community Bag Small Icon"My Heart" Reusable Bag

Press Release

Get the word out about the start of the program with this press release template.

Thank you for downloading the Sample Press Release for the “My Heart” Reusable Bag Program!

Fill in this press release and distribute to local media to spread the word about the launch of this initiative.

What Does This Resource Include?

This sample press release template will help you announce the launch of this Reusable Bag Program to local media outlets to spread the word about this initiative. This template is just one resource available to help you organize, promote and celebrate your important cause.


Frequently Asked Questions


How often and how long are selections?

Every two months, a new nonprofit organization will be selected at each store. Nonprofits will benefit for two months at their selected stores when chosen as a beneficiary (January-February, March-April, May-June, July-August, September-October, November-December).


How much does a “My Heart” Reusable Bag cost?

A red “My Heart” Reusable Bag costs $2.50, with $1 of that purchase going to support a benefiting nonprofit in your community.


Where can I buy a bag?

The $2.50 red “My Heart” Reusable Bags are available at all Hy-Vee locations. Look for them at various registers and on the reusable bag rack. If you can’t find them, just ask an employee where they are. They’ll be happy to show you!

To find the Hy-Vee nearest to you, visit the store locator site. You can also purchase these bags in bulk – they make great gifts for friends, family, colleagues, and group members. Show them you care about them, the community, and the environment! For information on bulk orders, please contact us at
hy-vee@bags4mycause.com.