Press Release
Get the word out about the start of the program with this press release template.
Thank you for downloading the Sample Press Release for the Giving Tag Program!
Fill in this press release and distribute to local media to spread the word about the launch of this initiative.
What Does This Resource Include?
This sample press release template will help you announce the launch of this Giving Tag Program to local media outlets to spread the word about this initiative. This template is just one resource available to help you organize, promote and celebrate this important cause.
Frequently Asked Questions
What is the Hy-Vee Reusable Bag Program?
This reusable bag program makes it easy for customers to support their community and environment by buying durable, red “My Heart” reusable shopping bags for $2.50. A portion of each purchase goes to a local nonprofit in need. Donations from this program support groups focused on education, civic, health & wellness, hunger relief, and military/veterans organizations.
How often and how long are selections?
Every two months, a new nonprofit organization will be selected at each store. Nonprofits will benefit for two months at their selected stores when chosen as a beneficiary (January-February, March-April, May-June, July-August, September-October, November-December).
How much does a “My Heart” Reusable Bag cost?
A red “My Heart” Reusable Bag costs $2.50, with $1 of that purchase going to support a benefiting nonprofit in your community.