"My Heart" Reusable Bag

Launch Email

Fill in this email template and send to your supporters to announce the start of this initiative.

Thank you for downloading the Sample Launch Day Email for the “My Heart” Reusable Bag Program!

Fill in this email template and send to your supporters to announce the start of this initiative and how they can participate.

What Does This Resource Include?

This sample launch day email template will help you announce the start of the Reusable Bag Program to your supporters and encourage them to spread the word about this initiative. This email template is just one resource available to help you organize, promote and celebrate your important cause.

Frequently Asked Questions

How often and how long are selections?

Every two months, a new nonprofit organization will be selected at each store. Nonprofits will benefit for two months at their selected stores when chosen as a beneficiary (January-February, March-April, May-June, July-August, September-October, November-December).

How much does a “My Heart” Reusable Bag cost?

A red “My Heart” Reusable Bag costs $2.50, with $1 of that purchase going to support a benefiting nonprofit in your community.

Where can I buy a bag?

The $2.50 red “My Heart” Reusable Bags are available at all Hy-Vee locations. Look for them at various registers and on the reusable bag rack. If you can’t find them, just ask an employee where they are. They’ll be happy to show you!

To find the Hy-Vee nearest to you, visit the store locator site. You can also purchase these bags in bulk – they make great gifts for friends, family, colleagues, and group members. Show them you care about them, the community, and the environment! For information on bulk orders, please contact us at